Prima Donna

For more than 100 years, this Belgian brand has been devoted to creating fashionable lingerie perfectly designed for those with a larger cup size From C to K. Prima Donna believes that women should never have to choose between comfort and fashion. Instead, the talented designers, pattern makers and material engineers at the brand ensure that all lingerie trends are comfortable for women with a fuller bust. An extraordinary fact is that each Prima Donna bra has at least 45 components and can be available in up to 69 sizes! And it takes 18 months to create the perfect Full cup, Balcony or Plunge bra. Each new bra design is tested and worn by a test panel of women with different cup sizes and body types. They feed back their comments, which enable the team to make adjustments and tweaks so that each bra feels like it’s tailor-made.

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